For licensed agents

Can realtors advertise on Facebook? Marketplace listings versus paid ads

Yes, realtors can advertise on Facebook, and the first thing to know is that the question covers two different things. A Marketplace listing is a free post in the property for sale category. A paid ad is a campaign you run through Meta's ad tools. Your state's advertising rules apply to both. The platform rules are different for each.

Marketplace listings

A Marketplace listing is posted from your personal profile, since Meta stopped allowing real estate listings from business pages on January 30, 2023. It costs nothing, it shows to people browsing homes nearby, and it carries the same attribution any licensed advertising does: your name and brokerage, the brokerage that holds the listing, and a disclosure when that is not your firm. can realtors post on Facebook Marketplace has the full answer, including the source for the business page change.

Paid ads

A paid ad about housing runs under a special ad category that Meta requires for housing, employment and credit ads. That category narrows how you can target people, because housing ads may not be aimed by characteristics such as age or gender. Meta updates these rules, so read its current advertising policies before you build a campaign, and declare the category honestly. An ad that should have been declared and was not can be rejected or can put the ad account at risk.

What both have in common

Your state commission does not care which button you pressed. A post and an ad are both advertising, so both have to name your brokerage clearly, and both have to name the listing brokerage when the home is not your firm's listing. And both need permission: your own brokerage's rules for its inventory, and the listing agent's or managing broker's written yes for anybody else's.

Which one makes sense

Paid ads put a budget behind reach and let you choose an area. Marketplace listings cost nothing but time and put homes where people already browse. Plenty of agents use both. If you are starting from zero budget, the Marketplace listing is the one you can begin with, as long as the permission is in place.

Where Listing AutomatEr fits

Listing AutomatEr does Marketplace listings, not paid ads. You bring the permission, and the app builds each post with the attribution and the disclosure and posts to Facebook Marketplace on your schedule. the attribution and disclosure page shows the exact lines.

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