Reference

Attribution and disclosure on a Facebook Marketplace real estate post

A post for a home you are marketing carries three things: who is marketing it, which brokerage holds the listing, and a line saying you are marketing on that brokerage's behalf. They are there because the person reading the post has to be able to tell those two parties apart.

The three lines

Who is marketing the home. Your name, and the brokerage you hang your license with. This is the person the reader is about to message. Most state advertising rules require the employing broker to be identified in licensed advertising, which is why the brokerage sits next to your name rather than your name standing alone.

Which brokerage holds the listing. Written as listing courtesy of, then the brokerage name. When you are marketing another brokerage's listing, that brokerage is a different party from your own, and the reader has no way of knowing that unless the post says so.

The disclosure. A plain line saying you are marketing that listing on the holding brokerage's behalf. It closes the gap the first two lines leave open. Without it a reader can see two brokerage names and still not know which one you work for or who authorized the post.

What a post looks like

The lines are appended under the body of the post. Rendered with real names it reads like this.

Marketed by Mike Thomas REALTOR® · Sunline Realty
Listing courtesy of Ridgeway Group. Marketing on their behalf.
License #SA000000000 | Brokerage License #LC000000000
Equal Housing Opportunity.

The names above are invented so the shape is readable. The license line and the Equal Housing line are settings you can turn on, and several states expect a license number in advertising, so check what yours asks for. The first two lines and the disclosure are the ones carrying the attribution.

Why the disclosure exists

A reader who lands on a post about a home assumes the person who posted it represents the seller. When you are marketing another brokerage's listing that assumption is wrong, and a reader who acts on it has been misled whether or not you meant to mislead them. The disclosure makes the relationship legible in the post itself, before the conversation starts, so nobody discovers later that they had the wrong idea about who you are.

It also protects you. A post that states who holds the listing and that you are marketing on their behalf is a post you can defend, to the holding brokerage, to your own broker, and to a regulator. A post that quietly leaves it out is not.

What the rules actually say

Advertising rules are set state by state and the wording varies enough that you have to read your own. Two examples show the range.

A licensee who advertises property that is the subject of another person's real estate employment agreement shall display the name of the listing broker in a clear and prominent manner.
The Arizona Administrative Code advertising rule for licensees, subsection F. Subsection E of the same rule requires all advertising to identify the employing broker in a clear and prominent manner. Read the rule, retrieved September 5, 2026.

All Advertising must be done clearly and conspicuously in the name of the Broker's Brokerage Firm.
Colorado Real Estate Commission rule 6.10.A.4. Read the rules, retrieved September 5, 2026.

Those two are quoted as examples, not as your rule. Every state commission publishes its own advertising requirements, associations layer attribution policies on top, and your brokerage can be stricter than all of it. Your brokerage has the final word, so agree the wording with them before you settle on it.

Who writes which part

Listing AutomatEr writes the lines. Every post it builds for Facebook Marketplace carries your name as the agent marketing the home, the holding brokerage credited, and the disclosure, generated from the listing record rather than authored by a model, so the wording does not drift from one post to the next.

You supply the permission. The app does not obtain permission from a listing agent or a managing broker, and it does not certify that a post satisfies your state or your brokerage. It formats and carries the attribution. Whether you were allowed to market the home at all is yours to establish, and the permission walkthrough covers how.

Common mistakes

Naming your own brokerage and leaving the holding brokerage off. That is the one most likely to draw a complaint, because the post now reads as though your firm holds the listing.

Crediting the listing agent personally instead of the brokerage. The rules generally name the broker or the firm, so credit the brokerage, and add the agent only if you want to.

Letting the attribution get cut off. A long body can push the lines past the point where the platform truncates. Keep the post short enough that the last line still shows.

This is general information about how the mechanic works, not legal advice. Real estate advertising rules vary by state and your brokerage's rules are your own. Check both.