Writing
Notes from building a desktop app that posts the listings an agent has permission to market to Facebook Marketplace, on a schedule, with the attribution and the disclosure written on every post.
Permission comes from the agent, from their own brokerage under its rules or in writing from the listing agent or the managing broker. The app writes the lines. It does not obtain the permission and it does not guarantee compliance.
17 posts. Most recent first.
October 23, 2026
What a Hawaii licensee’s post has to carry: the licensee’s name, the brokerage name and a broker or salesperson designation, with rule citations and what we could not verify.
Read itOctober 23, 2026
Listing photos are copyrighted and the listing brokerage’s permission is what the NAR Code points to. What to get in writing, what credit to give, and what we could not verify.
Read itOctober 23, 2026
Marketplace real estate posts come from a personal profile, and the rules ask you to identify your brokerage. What NAR, Arizona and Colorado say, and what to put on the post itself.
Read itOctober 23, 2026
Two different things get called advertising on Facebook: a free Marketplace listing and a paid ad. They follow different rules. Here is how each one works for an agent.
Read itOctober 23, 2026
What Facebook Marketplace is good for as an agent, what it is not, the permission question that decides everything, and the three lines every post has to carry.
Read itOctober 23, 2026
A Marketplace post does not hand you a lead. It gives a nearby buyer a reason to message you. What those messages tend to be, and what turns one into a client.
Read itOctober 23, 2026
Nothing that brings you a buyer is free, but some of it costs time instead of money. A plain list of routes that cost nothing to start, and the time each one asks for.
Read itOctober 23, 2026
The honest list: your sphere, open houses, referrals, local presence, paid lead programs, and marketing listings you have permission to market. What each one costs and what it asks of you.
Read itOctober 23, 2026
Who Facebook Marketplace tends to suit as an agent, who should skip it, and the real work behind it, laid out so you can decide before you spend an hour on it.
Read itOctober 2, 2026
Yes with the owner's written permission and a plain statement that the owner has no broker. What Colorado's rule requires and how Arizona's consent rule applies.
Read itOctober 2, 2026
Your broker answers for your advertising in Arizona and Colorado, so ask before the first post. What each state rule says and what to get in writing.
Read itOctober 2, 2026
A post is a copy of a listing and does not know when the listing changes. What Colorado and Arizona say about stopping, and a simple weekly check.
Read itOctober 2, 2026
Six ways agents in Arizona and Colorado find buyers on their own, what each one costs in money and time, and the advertising rule that applies to all of them.
Read itOctober 2, 2026
A message about a home you do not hold is a first conversation. What to say, what to leave out, and when a written buyer agreement and a written disclosure come in.
Read itSeptember 5, 2026
The ask is a short written note that names the property, the window and the attribution you will put on the post. Here is the note itself, what a yes usually contains, and what a no usually means.
Read itSeptember 5, 2026
Three lines separate a post about somebody else's listing from a problem. Here is a rendered post with each line called out, and the state rule each one answers to.
Read itAugust 21, 2026
A buyer agent closes a deal and a large share of the check goes to whoever handed them the buyer. I build software for agents, and that number is why I started.
Read it