For licensed agents

How to get buyer leads as a realtor

There is no single answer to this, and anybody selling you one is selling you something. What there is, is a short list of routes that work for some agents, each with a real cost in money, time or a share of your commission. Here they are, including ours, with the cost stated.

Your sphere

The people who already know you. Friends, past clients, old coworkers, the parents at your kid's school. It costs almost nothing but consistency: staying in touch so that you are the agent they think of when they or someone they know starts looking. It is slow, and it compounds.

Open houses

Hosting an open house puts you in a room with people who are looking right now, many of whom do not have an agent. If you have no listings of your own, ask agents in your office whether you can host theirs. The cost is a weekend afternoon and the listing agent's yes.

Referrals from other agents

Agents in other cities send buyers who are moving to yours, and you pay a referral fee at closing. It is a real source once you have relationships, and it costs a share of the commission on every deal it brings.

Being visible locally

Showing up where your neighbors already are: community events, local groups online and off, a short note on what is happening in your market. Participating works much better than promoting, and most local groups ban promotion anyway. The cost is time and patience.

Paid lead programs

Lead generation platforms either charge you up front for leads or take a referral share of your commission at closing, sometimes a large one. The leads arrive fast and in volume, and the quality varies. Read the agreement closely before you sign, especially what happens to the share if the buyer buys a different home than the one they asked about.

Marketing listings you have permission to market

This is where we fit. You post homes you have permission to market, from your own brokerage under its rules or from another brokerage with the listing agent's or managing broker's written yes, to places buyers browse, such as Facebook Marketplace. A buyer who messages you about one of those homes is a conversation that started with them. The cost is the permission work and the time to keep posts current. can realtors post on Facebook Marketplace covers the rules.

How to choose

Pick two you can keep doing every week, and give them long enough to show you something. Most agents who stall did not pick the wrong route. They switched before any route had time to work.

If permission marketing is one of your two, Listing AutomatEr handles the posting: it builds each post with the attribution and the disclosure and posts to Facebook Marketplace on a schedule. The permission stays yours to get. Watch the demo to see it work.

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