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Free tool

Can I advertise another agent's listing?

Pick your state and answer a few questions. You get the advertising rule text quoted with its citation, a list of what that text asks for, and a permission request email ready to copy. Everything you type stays in your browser. It is not sent to us and it is not stored.

For the email

All optional. Leave a box empty and the email leaves that part out.

Use this only for homes you want permission to market. The tool does not decide anything for you.

Can you advertise a listing you do not hold?

Not without authority. The NAR Code of Ethics says it in one line, under Article 12: "REALTORS® shall not offer for sale/lease or advertise property without authority." NAR's answer on social media adds that state licensing laws may also apply, so a person who is not a member still has a rule to read.

State advertising rules are the part that varies, including who has to give the authority and which names a post carries. That is why the tool asks for your state first and quotes the text with its citation, instead of giving a yes or a no.

What to have in place before you market a listing

  • Your own brokerage's rules on outside marketing.
  • Written permission for any listing held by another brokerage, with the address and the dates.
  • The rule text for your state, read by you.
  • A post that names you, your brokerage and the listing brokerage.
  • A plan to take the post down when the permission ends or the home sells.

Next, read how to ask a managing broker or see what to do if your brokerage says no. The full advertising rule pages are for Arizona and for Colorado.

Common questions

Can a real estate agent advertise another agent's listing?

Not without authority. The written permission usually comes from the listing agent or the managing broker, and your own brokerage's rules apply too. Pick your state above to read the rule text.

Is sharing a listing on Facebook advertising?

Treat it as advertising. NAR's published answer on displaying other brokers' listings on social media says that takes permission from the listing firm. Read whether the listing photos can be reused too.

Does the permission have to be in writing?

Get it in writing and keep a copy, with the address, the dates and any conditions. The tool writes the request for you, and the permission letter is the printable version.

Does the tool tell me if I can advertise a listing?

No. It shows the rule text and its citation, lists what that text asks for, and leaves the decision with you and your broker.

My state is not listed. What now?

The tool covers the states Listing AutomatEr is live in. Everywhere else, ask your broker and read your state regulator's advertising rule.

More free tools and guides: Ad credit line builder · Free permission letter · Fair housing copy checker · How permission works · All free tools

This is general information, not advice. Rules vary by state, by association and by brokerage.