For licensed agents
Facebook Marketplace real estate leads, an honest look
People search for Marketplace real estate leads as if a post produces a list of buyers. It does not. What a post produces is a message from somebody who looked at one home and wanted to know more. Whether that becomes a client is about what you do with the message.
What a Marketplace lead actually is
It is a person, usually local, asking about a specific home. They found it the same way they find everything else on Marketplace, by scrolling. Some are serious and early in a search, some are curious about a neighborhood, some are investors, and some are just asking. None of them has agreed to anything yet.
That is a different thing from a lead you buy. A purchased lead arrives with a name and a phone number and often no memory of having asked. A Marketplace message arrives with a question the person actually typed, which is a warmer start and a smaller one.
The first reply sets the tone
If you are marketing a home held by another brokerage, the post already says so. Say it again in your first reply, in plain words: you are not the listing agent, you are an agent who can help them see this home or others like it. People take that well when it comes early. They take it badly when they work it out on their own three messages later.
Then answer the question they asked. If the home is under contract or gone, say so and offer to show them what is similar. Do not keep a post up for a home you can no longer market, because a post that only exists to start a conversation about something else is the thing that makes buyers distrust agents on Marketplace.
Before you tour a home with somebody, check what your brokerage requires. Many now ask for a written buyer agreement first, and your state has its own agency disclosure rules. Those are your brokerage's call and your commission's, not a software setting.
What it costs and what it does not
Posting to Marketplace is free. A buyer who messaged you directly did not come through a program that takes a share of your commission at closing, so the only split is the one you already have with your brokerage. The real cost is time: keeping posts current, answering messages, and only posting what you have permission to post.
And it is uncertain. Nobody can tell you how many messages a post will bring or how many of them will become clients. Anyone who gives you a number is guessing.
Where Listing AutomatEr fits
The part the app takes off your plate is the posting. You bring the permission, and the app builds each post with your name, the listing brokerage's name and the disclosure line, then posts to Facebook Marketplace on your schedule so the conversations have somewhere to start. The messages, and the relationships, stay yours. For the rules side, read can realtors post on Facebook Marketplace.
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More answers
- Facebook Marketplace for real estate agents
- How to get buyer leads as a realtor
- Free buyer leads for realtors: what free actually costs
- Can realtors advertise on Facebook? Marketplace listings versus paid ads
- Is Facebook Marketplace worth it for realtors?
- Can realtors post on Facebook Marketplace?
- How to post listings to Facebook Marketplace with permission
Nothing here is legal advice. Real estate advertising rules vary by state and by association, and your own brokerage's rules sit on top of both.