For licensed agents
Can realtors post on Facebook Marketplace?
Short answer: yes, with conditions. The question almost every agent is really asking is whether they are allowed to, and the honest answer is that permission is the thing that decides it, not the platform.
Can realtors post on Facebook Marketplace?
Yes. Facebook Marketplace has a property category and agents use it. What decides it is which listings you are permitted to market, and whether the post names the brokerage that holds them. Your own brokerage's inventory follows your brokerage's rules. A listing held by a different brokerage needs written permission from the listing agent or the managing broker first.
Can I post another brokerage's listing?
Only with written permission from the listing agent or the managing broker. That permission normally covers the specific address, how long it lasts, and any conditions that brokerage wants. Getting it is the agent's job, not a software feature.
Why the post has to name two parties
A compliant post makes clear who is marketing the home and which brokerage holds the listing. Those are often different parties, and a reader who cannot tell them apart has been misled whether or not you meant to. Most states also require the brokerage name in any licensed advertising.
Is it against Facebook's rules?
Facebook Marketplace has a property category and real estate listings are a normal use of it. Meta's commerce policies govern what may be listed and how. Read them and follow your brokerage's rules as well.
Where do I find my listings on Facebook Marketplace?
Your own posts appear under Marketplace, then Selling. If a post is not showing to other people, that is usually a review or a category problem rather than a deletion.
Where we come in
We build Listing AutomatEr, a desktop app for Mac and Windows. You bring the written permission. The app builds the Facebook Marketplace post, puts your name on it as the agent marketing the home, credits the brokerage that holds the listing, and includes the disclosure line, then posts on a schedule.
It does not get the permission for you, and it never will. That part is yours.
$199 a month, or $149 a month billed annually. Cancel anytime.
This is general information about how the mechanic works, not legal advice. Real estate advertising rules vary by state and your brokerage's rules are your own. Check both.