For licensed agents

How to post listings to Facebook Marketplace with permission

You may post a home to Facebook Marketplace when you have permission to market it, and the post has to credit the brokerage that holds the listing. Permission comes from your own brokerage for its own inventory, and in writing from the listing agent or the managing broker for anybody else's.

Step 1. Confirm your own brokerage's rules first

Before anything else, ask your brokerage whether it allows you to market listings on Facebook Marketplace at all, and under what conditions. Some allow it broadly, some restrict it, some do not allow it. This is the first gate and no software changes it. If your brokerage says no, the answer is no.

Step 2. Get permission in writing for anybody else's listing

A listing held by another brokerage needs explicit permission from the listing agent or the managing broker before you market it. Ask in writing and keep the reply. A useful request names the address, or says all active inventory if they are granting it broadly, states the window of time the permission covers, asks for any conditions they want, and says exactly how you will credit them on the post.

A yes usually names the same three things back: what you may market, for how long, and how it has to be credited. A no is normally about that brokerage's policy rather than about you, and the useful follow up is to ask whether a different listing or a later window would work.

Step 3. Put the attribution and the disclosure on the post

The post identifies you as the person marketing the home, names the brokerage that holds the listing, and carries a line saying you are marketing on that brokerage's behalf. Most states require the brokerage name in licensed advertising, and several require the listing broker to be named when you advertise somebody else's listing.

Two examples of how the state rules read. Arizona's rule for licensees says a licensee who advertises property that is the subject of another person's real estate employment agreement shall display the name of the listing broker in a clear and prominent manner, and that all advertising must identify the employing broker in a clear and prominent manner (the Arizona Administrative Code advertising rule for licensees, subsections E and F). Colorado's commission rules say all advertising must be done clearly and conspicuously in the name of the broker's brokerage firm (the Colorado Real Estate Commission rules, rule 6.10.A.4). Every state commission publishes its own version and your brokerage sits on top of that, so read yours. The attribution and disclosure page shows the three lines in full.

Step 4. Post from a personal profile

Meta announced on December 29, 2022 that starting January 30, 2023 sellers could no longer create real estate and rental listings on Facebook Marketplace from a business page. Person to person listings from a personal profile were not affected. So the post comes from your own profile, not from a page.

The change was reported at the time by BAM on January 4, 2023, quoting the announcement in the Meta Business Help Center. Free person to person listings for real estate and rentals stayed available, which is the route agents use now.

Step 5. Repost on a schedule you can keep

A post falls down the results as newer ones arrive, so agents repost. Pick a cadence you can actually keep, and stay inside the window your permission covers. When the permission expires or the home closes, the posting stops.

Where the app fits

You do steps one and two. Listing AutomatEr does steps three to five: it builds the post, writes your name as the agent marketing the home, credits the brokerage that holds the listing, adds the disclosure line, and posts to Facebook Marketplace on the schedule you set. It is a desktop app for Mac and Windows with a Chrome extension, and it draws on listing records across 50 states and DC, plus Guam, the US Virgin Islands, and Puerto Rico.

It does not obtain the permission, and it does not certify that a post satisfies your state or your brokerage. Those two stay with you. What it does is make sure the lines that have to be on a post are on every post, worded the same way every time, rather than depending on whether you remembered.

What to keep on file

Keep the written permission, the window it covers, and the conditions attached to it, for as long as you are posting the home and for a while after. If anyone asks who authorized the marketing, the answer should be a message you can produce rather than a memory of a phone call.

This is general information about how the mechanic works, not legal advice. Real estate advertising rules vary by state and your brokerage's rules are your own. Check both.