For licensed agents in Arizona and Colorado

Does my broker have to approve my Facebook Marketplace posts?

Both states make your broker answerable for your advertising, so ask before the first post and keep the answer in writing. Many brokerages also set their own approval steps, and those are the ones you follow.

A Marketplace post that names you as an agent is advertising, and advertising by a licensee sits under the broker you work for. That is true whether the post is about your own brokerage's home or somebody else's. The practical question is not whether a rule makes you collect a signature on every post. It is whether your broker has told you what they expect, and whether you can show it.

What Arizona says

Arizona's advertising rule is R4-28-502. Subsection G says the designated broker is responsible for the advertising of all real estate activity, and subsection E asks that advertising identify the employing broker's legal name or the name on the license in a clear and prominent manner.

The current text, amended effective December 13, 2025, adds subsection J: advertising on an electronic medium aimed at Arizona residents is advertising under the rule, it must name the employing broker as subsection E requires, and online every requirement must be met on the advertisement without the need to scroll.

What Colorado says

Colorado puts the same weight on the employing broker, in the Division of Real Estate rules. Rule 6.3 says employing brokers must exercise authority, direction and supervision over the associate brokers they supervise, and take reasonable steps to ensure that violations of statutes, rules and office policies do not occur. Rule 6.4 requires written office policies. Rule 6.10.A.4 says all advertising must be done clearly and conspicuously in the name of the broker's brokerage firm, and rule 6.10.C makes brokers responsible for the accuracy of what they advertise.

A yes from your broker covers your broker's rules only

Your brokerage's approval settles what your own office allows. It does not settle another brokerage's listing. For that, Colorado rule 6.10.F.1 asks for the owner's broker's written permission and a conspicuous disclosure of the owner's brokerage firm. Arizona's rule asks for the property owner's written consent in subsection I, and subsection F asks for a disclosure in the advertisement itself that the properties featured are not representative of your own transaction history. Two permissions, two sources. The note in how to ask a managing broker for permission covers the second one.

What to ask your broker, in this order

Is Marketplace posting from my own profile allowed at all?
Do you want to review a post before it goes up, or review the template once?
What exact wording do you want for my name and the brokerage name, and where should it sit in the post?
Which listings may I post: our own, or others with written permission?
How should I handle a request to take a post down?

Ask by email so the answer exists on a date. A reply of one or two lines is enough.

Hi, I would like to post homes to Facebook Marketplace from my own profile, with my name and our brokerage name at the top and the listing brokerage credited on any home we do not hold. Is that allowed, do you want to review posts first, and what wording do you want on them? A short reply by email is fine.

Where the software fits

Listing AutomatEr is a desktop app for Mac and Windows that builds the Marketplace post with your name, a listing courtesy line for the brokerage that holds the home, and a marketing on behalf line, then posts on the schedule you set. It does not approve anything and it does not obtain permission. Your broker approves, and you carry the written yes. What the app gives you is a finished post to show your broker, built the same way every time.

Common questions

Does Arizona require my broker to approve each Marketplace post?

Arizona's rule says the designated broker is responsible for the advertising of all real estate activity. Whether your broker reviews each post or approves a template is their policy. Ask what it is.

Does Colorado require written approval for social media posts?

The Colorado rules require employing brokers to supervise and to adopt written office policies, and they require all advertising to be in the brokerage firm's name. Your brokerage's own policy says how approval works in your office.

Can I post my broker's listings before checking with my broker?

Ask first. Your brokerage's rules decide what you may market from its own inventory, and another brokerage's listing needs written permission from the owner's side.

Does Listing AutomatEr get my broker's approval for me?

No. It builds and schedules the post. Approval and permission are yours to get.

Read the rules yourself

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Nothing here is legal advice. Real estate advertising rules vary by state and by association, and your brokerage's rules sit on top of both. Quotations are from the rule text named in the sources above, checked October 2, 2026.