For licensed agents in Arizona and Colorado

How fast does a Marketplace post have to come down when a listing sells?

Take it down as soon as you know the listing sold, expired or lost its permission. Colorado puts a three day clock on expired listings in a broker's own electronic media, and the permission to advertise ends when the owner's authority does.

A Marketplace post is a snapshot. When the home goes under contract, sells, or the listing expires, the post keeps saying what it said the day you made it. The reader sees an available home that is not, and the regulator sees advertising that continued after the authority to advertise ended.

What Colorado says

Colorado rule 6.10.F says a broker may not advertise the availability or price of a property without authority from the owner or the owner's broker. When that authority ends, so does the advertising. Rule 6.10.D.1 adds a clock: when a broker owns or controls electronic media, expired listings must be removed within three days of the listing contract expiring. Rule 6.10.D.2 asks a broker who uses third party syndicators for electronic advertising to send them a written request to remove expired listings within the same three days.

Whether a post on your own Marketplace profile counts as electronic media you control is a question for your broker. The safe habit is to hold yourself to the three day clock for every post.

What Arizona says

Arizona rule R4-28-502, subsection I, asks for the property owner's written consent before placing a sign or publishing to an electronic medium, and says the sign or publication must be promptly removed when the owner asks. The practical rule: when the owner or listing broker says stop, stop.

The permission has its own end date

The written yes you got from a managing broker usually names a timeframe, for example until a stated date. When that date arrives the permission is over even if the home is still for sale. Put it on a calendar the day you receive it.

A weekly check that takes ten minutes

Open the list of every home you have posted and the end date of each permission.
Check each home's current status on the listing record.
Take down anything sold, withdrawn, expired, or past its permission date, and ask the listing side whether to keep or remove a home that is under contract.
Note the date you removed it in the same place you keep the written yes.
If anyone asked you to stop, remove the post that day and tell your broker.

Where the software fits

Listing AutomatEr posts on a schedule you choose, and you can pause what is scheduled. It does not decide when permission has ended or when a listing has sold, so keep your own end dates and remove what is no longer allowed. The schedule is a convenience, and the authority behind each post stays yours.

Common questions

How long can a post stay up after a listing sells?

As short as you can make it. Colorado's clock for expired listings in a broker's own electronic media is three days, and your advertising authority ends when the owner's does.

What if the owner asks me to remove a post?

Remove it promptly. Arizona's rule asks for prompt removal on the owner's request, and it is the right habit in Colorado too.

Does my permission to market a listing expire?

It can. A written permission usually names a timeframe, and when it ends the permission ends.

Does Listing AutomatEr remove sold listings for me?

The app posts what you schedule and lets you pause it. Checking status and permission dates is yours.

Read the rules yourself

Start the free trial

Current price and trial length are on the pricing page. Cancel anytime.

Nothing here is legal advice. Real estate advertising rules vary by state and by association, and your brokerage's rules sit on top of both. Quotations are from the rule text named in the sources above, checked October 2, 2026.