About John
I'm John Schuch. I built Listing AutomatEr myself, on a laptop, mostly at night, with a stack of LaCroix and one stubborn idea: agents shouldn't have to choose between paying Zillow a referral cut or watching their listings get buried in a brokerage feed forty-eight hours after they go live.
My background is the Arizona real estate market. I've spent enough time around agents, brokerages, listings, and buyer behavior to know where the leaks are. I watched friends in the business get squeezed: pay big referral fees to platforms that "deliver" leads, or hustle Marketplace by hand at midnight. Neither felt like a real answer. So I started building the thing I wanted to exist.
I'm not a venture-backed CEO. I'm a builder who shipped this from a desk in Denver while the people I love wait for me to come home. That context matters because it shapes every decision I make about this product. I would rather be honest about what's pre-launch than dress it up. {insert from FOUNDER_NARRATIVE_KIT.md if available — supplemental founder paragraphs}
About the company
Honest snapshot: Listing AutomatEr is currently a solo operation. There is no team behind a curtain. There is no parent investment vehicle yet. The plan is to roll the product into a parent company called RBF after the business clears a sustainable revenue threshold — right now we're pre-incorporation on the parent. Listing AutomatEr is the product brand and what you transact with today.
Operationally that means:
- Founder contact is direct. john@listingautomater.com is the founder address.
- The product is software you install. A signed Mac DMG and a signed Windows EXE, plus a Chrome extension that's approved on the Chrome Web Store. You run it on your machine. Your Facebook session lives on your machine.
- Payments run through Stripe. Subscriptions are managed by Stripe, not by a back-room billing system I rolled myself. Cancel anytime from your account.
- Customer data is hosted in a managed Postgres database with row-level security configured. We collect the minimum we need to operate the product. The full inventory is on the Data Disclosure page.
- The long-term plan is to base out of San Diego. That's the home I'm building toward. It's not a marketing line; it's the actual destination.
This is the founding-100 phase: the first one hundred customers get founder pricing ($99/mo annual or $149/mo monthly) and a direct line to me. After the first hundred, pricing moves up. Founding members keep their rate.
Why I built this
Every active homebuyer I know — not the ones at open houses, the ones in their pajamas at 11pm — is on Facebook Marketplace. They scroll. They save. They DM the seller directly.
Two worlds. The listing in one. The buyer in the other. Nobody was bridging them in a way that respected the agent's Facebook account. The tools that existed got people banned, because they treated Marketplace like a scraper target instead of a real human posting real listings. So the design constraint was clear: post like a human, on the agent's profile, under the agent's control, at human pace. Build the bridge once, build it right.
That's the why. The product is the answer to the question, "what would I want, if I were the agent?"
How it actually works
I want you to understand the mechanism before you subscribe. Trust comes from understanding what's running on your machine, not from polished marketing.
Three pieces:
1. The desktop app (Mac + Windows)
You download a code-signed installer (notarized for Apple, signed via SSL.com for Windows). Inside, your brokerage's active listings are already loaded into a clean local database, the app generates marketing copy with a small on-device AI model (no listing data is sent to OpenAI / Anthropic / etc. for copy generation), and schedules Marketplace posts. The app talks to a backend hosted on Railway only for things like authentication and subscription state.
2. The Chrome extension
The extension is the thing that actually puts a post on Facebook Marketplace. It's listed on the Chrome Web Store and reviewed by Google. It only activates when the desktop app sends it a job over a local-only websocket bridge (no internet round-trip). It uses your existing Facebook session in your existing Chrome profile. It does not store your password. It does not bypass Facebook security. It interacts with Marketplace the way your browser would if you were doing it manually.
3. The pacing engine
Posts are spread across a human-realistic schedule, not fired in bursts. There's a per-day cap. There are randomized delays between actions. There are guardrails to back off if Facebook signals something looks off. The default settings are conservative because a banned account is worth more than a high posting volume.
You can read the full data inventory on the Data Disclosure page, the legal terms in the Terms of Service, and the licensing on the EULA.
What we don't do
This part matters as much as the features. There are deliberate non-goals here.
- We don't sell your data. Listing data, contact data, lead data — none of it goes to a third-party marketplace, ad network, or data broker. The full data flow is on the Data Disclosure page.
- We don't auto-respond to buyer messages on your behalf. When a buyer DMs you on Marketplace, that conversation is between you and them. The product is a posting tool, not a chatbot pretending to be you.
- We don't promise outcomes we can't deliver. No "guaranteed leads." No "X deals in your first month." No "pays for itself in the first week." The product is a tool that puts your listings in front of more buyers; what happens after that is the work you've always done.
- The refund policy is straight: no refunds, cancel anytime. Full text on the Refund Policy page.
- We don't claim to be something we're not. Listing AutomatEr is a software product, not a brokerage. Subscribing buys access to the tool, not a real estate professional service.
- We don't pretend to be partnered with Meta. "Facebook Marketplace" is descriptive language. Listing AutomatEr is not affiliated with, endorsed by, or sponsored by Meta Platforms, Inc.
How to reach me
Email: john@listingautomater.com
Product support: john@listingautomater.com
If something is broken, if the install failed, if you have a feature request, if you just want to ask a roadmap question — john@listingautomater.com is the inbox. Solo founder; this is not a 24-hour-response support desk.
Roadmap
Order is a snapshot — it can change based on what early customers actually need.
Now (launch window)
- Stable Mac + Windows installs with auto-update
- Chrome extension v1.0.x on the Web Store, with a forward-compatible handshake so old extensions keep working when the app updates
- Listings importer, AI-generated marketing copy, scheduled Marketplace posting, basic activity log
- Stripe-managed subscriptions, founding-100 pricing
Next (post-launch, weeks 1-8)
- Real-time per-listing posting + delete progress in the desktop app (currently shows aggregate; per-item progress is queued for v1.2.14)
- Clearer 50/day posting cap with override controls for high-volume agents
- Auth resilience improvements (no more "sign out / sign back in" after multi-day idle — queued for the same release)
- Better onboarding for first-post in under 10 minutes
Later (after a real customer base)
- Expansion beyond Arizona (Colorado, Illinois, then nationwide)
- A "Buyer Conversation Cockpit" — a deferred research item that helps agents triage Marketplace DMs without leaving the app. Honest caveat: this is on the wishlist, not the build list, until the core product has a hundred happy customers.
- Incorporation under RBF as the parent company (target: post-$10K MRR)
- License reactivation and a buyer-side commission product line for agents who want to refer Marketplace buyers into a transaction pipeline
Priorities can change. The roadmap is a window, not a contract.
The plain version, one paragraph
One person built this. He's based out of Denver, building toward San Diego. He doesn't have a team yet. The product is a desktop app plus a Chrome Web Store extension that helps Arizona real estate agents post their listings to Facebook Marketplace at a human pace, on their own profile, under their own control. The first hundred customers get founder pricing. The refund policy is "cancel anytime, no refunds." If something is unclear, the contact email is john@listingautomater.com.