Your skeptical-agent FAQ.

Fair question. Here's what stops it from being a scam:

• The Chrome extension is reviewed and approved by Google on the Chrome Web Store.
• The Mac DMG is code-signed and Apple-notarized. The Windows EXE is signed via SSL.com. Both checks require a real legal identity to issue.
• Subscriptions are processed by Stripe, not by a back-room billing system. Stripe handles refunds and chargebacks if something goes wrong on the payment side.
• The founder is a real person with a public name (John Schuch) and a real email (john@listingautomater.com). Read the About page for the full story.
• The refund policy is honest: "no refunds, cancel anytime." Most scams promise a money-back guarantee they have no intention of honoring. We chose the opposite posture — cancel from your account whenever you want.

What you don't get from us, because they don't exist yet: a long customer roster, third-party reviews, or years of operating history. We're pre-launch. The honest framing is: this is a founding-100 phase. The first hundred customers are taking a calculated bet on a working product from a real founder. The price reflects that.

This is the #1 risk worth thinking about with any tool that touches Marketplace. The honest answer in three parts:

1. The risk is not zero. Posting many listings to Marketplace — whether you do it manually or with a tool — creates Facebook signals that can lead to action against your account. We can't promise zero risk and we won't.

2. We designed every behavior to minimize the risk. The tool posts at a human pace with randomized delays. There's a daily cap. It uses your real Chrome profile and your existing Facebook session — no headless browsers, no proxies, no fake accounts. It backs off when Facebook signals something looks off. The default settings are deliberately conservative.

3. The remedy if it happens. Read the EULA and Terms of Service in full — the legal posture is that you operate your Facebook account at your own risk and Listing AutomatEr is not liable for actions Meta takes against your profile. That's the same posture as any other Marketplace tool, said honestly. If you're not comfortable with that risk, don't subscribe. Posting manually is always the safer path.

Practical advice: read Meta's Marketplace Commerce Policies before posting at volume. They publish what they're looking for.

Good question to ask of any small software company. Here's the actual setup:

• Most of your working data lives on your machine. The desktop app stores your listings, copy drafts, and activity log in a local database on your Mac or PC. If the company disappeared tomorrow, those files would still be on your computer.
• Account data lives in a managed Postgres database. Email, subscription state, and a small amount of metadata. You can request a full export of your data at any time by emailing john@listingautomater.com.
• If we ever shut down operations, the commitment is: (1) at least 30 days of advance notice via email, (2) a final data export available on request, (3) any auto-billed subscriptions stopped. The desktop app would continue to function for posting locally even without our backend, until Facebook changes Marketplace in a way that requires updates.
• Your Facebook session is yours. We never store it. Even if our entire infrastructure vanished, your Facebook account and your posted listings would be unaffected.

Full data inventory is on the Data Disclosure page.

Yes. With caveats you control.

Posting listings to Facebook Marketplace is legal. Marketing your active listings on social platforms is normal real estate marketing. The tool does what you would do manually — it just does it faster.

State advertising rules are your responsibility. Most states (Arizona included) require licensed real estate advertising to include the brokerage name and other compliance language. The product has a compliance footer field so you enter your brokerage's exact required disclosure once and it's appended to every post. You're responsible for the content of that footer being accurate and current per your brokerage's rules.

Fair Housing. Federal Fair Housing rules apply to all real estate advertising regardless of platform. The AI marketing copy generator is built to avoid generating language that targets protected classes, but you are the licensed professional and you are responsible for reviewing and approving every post. Don't post anything you wouldn't put in print.

The product has no opinion on your listing agreement. If your seller's listing agreement restricts where the property can be advertised, follow that agreement.

For the full legal posture, read the Terms of Service, the EULA, and the Acceptable Use Policy.

No. The refund policy is straight: no refunds, cancel anytime.

That means:

• You can cancel from your account or by emailing john@listingautomater.com at any time. There's no contract. There's no cancellation fee.
• When you cancel, your subscription stays active until the end of your current billing period (so if you paid for the month / year, you don't lose what you paid for).
• You will not be billed again after cancellation.
• Past charges — for time you've already had access — are not refunded.

Why this posture? Most subscription tools advertise a "money-back guarantee" they make hard to actually use. We'd rather be honest. If the product doesn't work for you, cancel and stop paying. That's faster, less annoying, and doesn't require a customer-service negotiation. Stripe also gives you a chargeback path if there's a billing dispute we can't resolve.

Full text: Refund Policy.

Two reasons.

One: "Perfect" is a moving target. Facebook changes Marketplace. Real estate market conditions change. Brokerage rules change. The version of the product that's "perfect" in three months will be slightly broken six months after that anyway. The right time to ship is when the core happy path works, the legal foundation is solid, the security is real, and a real customer can get real value — even if there are rough edges. We're at that point.

Two: Building software in a vacuum is how you build something nobody actually wants. The first hundred customers shape the product. They tell us what's confusing in onboarding, what's missing from the activity log, what behavior they wish was different. That feedback is worth more than another three months of solo polishing.

So the trade is clear: founding-100 customers get a working product at a discount, in exchange for the rough edges of being early. After the first hundred, pricing goes up and the product is more refined. Founding members keep their rate.

The technology works anywhere Facebook Marketplace works (which is most of the U.S.). The deliberate focus right now is Arizona, because that's the market the founder knows best. The compliance footer field is general — you enter your state's required disclosure language. The AI copy generator is general. Marketplace works the same in every state.

The reason we're saying "Arizona first" is that we're being intentional about who we serve well. We'd rather support 100 Arizona agents tightly than 1,000 agents across 10 states loosely. After AZ is dialed in, the published expansion order is Colorado, then Illinois, then nationwide.

If you're outside AZ and the product looks like the right fit anyway, it'll work for you mechanically. Just know that the product roadmap and the founder's market knowledge are AZ-first for now.

No. Listing AutomatEr is not affiliated with, endorsed by, or sponsored by Meta Platforms, Inc.

"Facebook" and "Facebook Marketplace" are trademarks of Meta. We use those names descriptively to tell you what platform the tool posts to — the same way a third-party Twitter / X tool would say "posts to X." This is nominative fair use under U.S. trademark law: you can call the platform what it's called.

What we don't do: use Meta's logo, claim partnership, claim "official" status, or imply endorsement. If anyone tells you Listing AutomatEr is "Facebook-approved" or a "Meta partner," they are wrong.

The AI inside the app is a local model that runs on your machine — specifically a small open-weights model (Qwen3.5-2B, ~1.2GB) that's bundled with the desktop app. It generates marketing copy from your listing details locally. Your listing data is not sent to OpenAI, Anthropic, Google, or any third-party AI service for copy generation.

That choice was deliberate. Listing data shouldn't have to leave your machine to get processed.

The trade-off: a small local model is faster and private but not as broadly capable as GPT-4 or Claude. For real estate listing copy specifically, it's been fine-tuned to do that one thing well, which is what you actually need. For full data flow detail, see the Data Disclosure page.

Cancel from your account. You won't be charged again. The subscription stays active through the end of the current billing period; after that it stops.

If you'd like to share what didn't work for you, the contact email is john@listingautomater.com.