Arizona guide for buyer agents

Seven questions for your Arizona designated broker before you advertise

Arizona makes the designated broker responsible for all advertising of real estate activity, so the fastest way through a gray area is to ask. These seven questions come from the places the rule leaves room. Bring them to your next office meeting, or forward them to the broker who has to answer them.

Rule text from the 2026 Law Book of the Arizona Department of Real Estate and the Arizona Legislature, read November 1, 2026. Informational, not legal advice.

Pass it on: email it to a colleague · text it · print it for the office

“The designated broker is responsible for the advertising of all real estate activity.”

1. Exactly what name goes on the ad?

R4-28-502(E) asks for the employing broker’s legal name, or a dba name on the license certificate, identified in a clear and prominent manner. Subsection J adds that online, the requirements are met on the ad itself without the need to scroll. Ask which exact name your office uses, and how it reads that last line on a phone screen.

2. What does the office accept as the owner’s written consent?

R4-28-502(I) names the property owner, and says nothing about the form. In practice agents get a written yes from the listing side as well, and your brokerage may require it. Ask what your office wants to see. The free permission letter is one starting point for the listing side.

3. How does the office read subsection F on a single post?

R4-28-502(F) asks a licensee who advertises property under another person’s employment agreement to disclose in the ad that the properties are not representative of the licensee’s transaction history. We did not find how the Department applies that to one post, so your office’s reading is the one to know.

4. Who reviews ads, and when?

R4-28-1103(A) has the employing broker and designated broker set written policies that reach advertising, and review and inspect advertising and marketing by licensees. It does not say whether that happens before a post runs or after. Ask which it is at your office.

“Advertising and marketing by licensees in the broker’s employ.”

5. Who on the team can touch ads and buyer messages?

The same rule lists the use of unlicensed assistants by a licensee among the things those written policies manage. The Department’s advisory statement says the employing broker is responsible for written policies and procedures on what an assistant does. If a teammate or assistant touches your posts or your inbox, this is the policy to read.

6. How does a removal request reach you?

R4-28-502(I) also says the publication is promptly removed on the owner’s request. Ask who hears that request first when the listing belongs to another agent, and what your office counts as prompt.

7. Where do the consent and the ad live?

A.R.S. 32-2151.01 lists what goes in a sales transaction folder, and neither a consent letter nor an ad is on that list. So the answer is office policy. Ask whether your office wants them kept, where, and for how long.

A note for small offices

R4-28-1103(G) excuses one office with a designated broker, no more than one other licensed person and no more than one unlicensed person from the written policies in subsection A. The advertising rule still applies.

Common questions

Who is responsible for real estate advertising in Arizona?

The Arizona advertising rule says the designated broker is responsible for the advertising of all real estate activity, and the licensee has duties of their own under the same rule.

Does an Arizona broker have to review every ad before it runs?

The Arizona supervision rule has brokers set written policies that reach advertising and review and inspect advertising by licensees in their employ. It does not say before or after, so ask your designated broker.

Do small Arizona brokerages need written policies?

The rule excuses an employing broker with one office, a designated broker, no more than one other licensed person and no more than one unlicensed person from the written policies in subsection A.

Does Listing AutomatEr replace my broker’s review?

No. The app builds and schedules the post for a listing you have permission to market. It does not decide whether a post meets a rule.

Where Listing AutomatEr fits

Listing AutomatEr is a desktop app for Mac and Windows that posts the listings you have permission to market to Facebook Marketplace on a schedule. By default it puts your name on the post as the agent marketing the home and credits the brokerage that holds the listing.

It does not obtain the permission for you, and it does not decide whether a post meets a rule. That stays with you and your broker.

Sources

• 2026 Law Book, Arizona Department of Real Estate, rules R4-28-502 and R4-28-1103, and A.R.S. 32-2151.01
• Substantive Policy Statement No. 2025.02, Unlicensed Assistants, advisory only
• What Arizona requires in a real estate ad on social media and how much an Arizona broker supervises

This is not legal advice. This page gathers Arizona rule text so you and your broker can read it together. It is not a lawyer's opinion about your situation. The official text, your brokerage and your own lawyer are the authorities, and the official text wins over this page.