Who it is for
Who Listing AutomatEr is for
Listing AutomatEr is a desktop app for Mac and Windows that posts the listings an agent has permission to market to Facebook Marketplace on a schedule. It is for licensed real estate agents, teams and brokerages who want that done the same way every time, with the attribution and the disclosure on every post. It is not for anyone whose brokerage does not allow that kind of marketing, and that is the first thing to check.
Nothing here is about how long you have held a license. An agent in their first year and an agent in their twentieth run the same permission workflow and get the same three lines on a post. What follows is about the job you are doing, not about your tenure.
Agents who want conversations from homes they are permitted to market
This is the common case. You want people who are looking at homes to talk to you, and the homes you can talk about include far more than the ones your name is on. With written permission from the listing agent or the managing broker, you can market another brokerage's home, and every post says plainly that you are marketing it on their behalf and credits them as the listing brokerage.
Someone who messages you about a home is someone in the market. Where the conversation goes from there is your work, not the software's, and we do not make claims about how many of those conversations happen or what they turn into.
Agents with their own listings
If your name is on the listing, the permission question is simpler. You still confirm your own brokerage's rules for marketing outside its channels, and the post still carries your brokerage as the listing brokerage. The scheduling and the reposting are the point here: the app keeps a listing in front of people on Facebook Marketplace without you opening the form again every few days.
Teams and brokerages
The reason a team lead or a managing broker looks at this is consistency. Ten agents posting by hand produce ten different ideas of what a post should say. One workflow with the brokerage's required disclosure entered once and appended to every post produces one. You still decide which listings your agents may market and under what conditions, and the app writes what you told it to write.
If you want the same permission granted once across your inventory rather than home by home, that is a decision your brokerage makes and records in writing. The app has no view on it either way.
What permission means for each of these
- Your own listing. Confirm your brokerage allows the marketing. The post credits your brokerage.
- Your brokerage's listing, someone else's name on it. Your brokerage's internal rules govern. Ask, in writing, and keep the answer.
- Another brokerage's listing. Written permission from the listing agent or the managing broker, with the address or the words all active inventory, the window of time, and any conditions they attach.
- Every case. The post says you are marketing on behalf of the listing brokerage and names them. That is the disclosure, and it is on the post whether you wrote it or the app did.
What you need to run it
- A Mac or a Windows computer. It is a desktop app, not a website you log into.
- The Chrome browser, because the extension works alongside the app.
- A Facebook account of your own, in your own name, that you already use.
- Your brokerage's required disclosure text, which you enter once.
- Permission for each home you market, in writing where it comes from another brokerage.
It is not for you if
- Your brokerage does not allow marketing outside its own channels. Their rule settles it, and no software changes that.
- You want to post homes you do not have permission to market. That is the one thing the product is built not to help with.
- You want posts sent to portals or lead platforms. It posts to Facebook Marketplace and nowhere else.
- You want a service that gets the permission for you, or that will tell you a post is compliant. It does neither, on purpose.
- You are not comfortable with the account risk of posting at volume on a platform you do not control. That risk is real, it is not zero, and the FAQ says so plainly.
- You want someone else to do the posting for you. This is a tool you run, not a done for you service.
Worth reading before you decide
Two outside pieces are worth your time, and neither is ours. Florida Realtors published a piece in November 2025 on why agents use Facebook Marketplace and what kind of attention a listing gets there. Inman published one in June 2025 making the case that people browsing there are earlier in their search than people filling in a form on a lead platform. Read them and draw your own conclusion. We are not going to translate somebody else's article into a promise about your business.